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June 28, 2012
The Macy's Believe campaign is about the power of letters and the magic of the holidays. This year, when kids and parents come to mail their letters to Santa at Macy's, they can bring the characters from the new holiday classic "Yes, Virginia" to life. By downloading the Macy's Believe-o-Magic app and pointing the camera at special markers at Macy's stores, kids can pose for holiday photos with their favorite characters through the magic of augmented reality.