Ernest Powertools Worrell is a character in a series of television commercials, and later in the television series Hey Vern, It's Ernest!, as well as a series of feature films, played by the late Jim Varney. He was originally created by the Nashville advertising agency Carden and Cherry and was used in various local television ad campaigns. The only national products he promoted were The Coca-Cola Company's Sprite and Mello Yello soda brands. His first commercial, filmed in 1980, advertised an appearance by the Dallas Cowboys Cheerleaders at Beech Bend Park, an amusement park located near Bowling Green, Kentucky. The format of the commercials seldom varied, typically featuring him appearing at the door of an unseen and seemingly-unwilling neighbor named Vern. The spots were structured in a way to allow the viewer to be Vern, as he looked directly in the camera whenever Vern was addressed. His seemingly pointless conversations with Vern, which were actually a soliloquy due to Vern never responding, inevitably rambled around to a favorable description of the sponsor's product, followed by his signature close, "Knowhutimean?"
Ernest's only role in a Christmas production, naturally, was the 1989 feature film Ernest Saves Christmas.
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