Lewis Loud is the ex-husband of Gina, the father of Paul, the ex-boyfriend of Tamsin Taylor and the main protagonist of the 2012 ITV one-off comedy-drama Panto!.
Lewis is a DJ working at Morecambe FM and prepares to star in his first pantomime as Jack the Lad in Dick Whittington at The Grand Theatre Lancaster. He is also in a relationship with soap star Tamsin Taylor who is playing Dick. However during dress rehearsals, Lewis's ex-wife Gina arrives and leaves Lewis their son, Paul, to care for while she and her new partner Tony go on a winter holiday after winning a competition.
Because of this, Lewis has to juggle caring for Paul (who is acts distant to Lewis because he cares more about showbiz than accepting his fatherly duties), his relationship with Tamsin, and preparing for the pantomime.
At the rehearsal's interval, Tamsin decides to quit the pantomime to take part in a reality show in the North Pole and invites Lewis to join her. However, Lewis turns down the offer to instead accept his fatherly duties and remain in the pantomime.
After the pantomime's success, Lewis is last seen playing football with Paul.