Rarity is a character from the My Little Pony toy line and related media. Introduced as part of the franchise's third generation in 2006, she was originally a young unicorn chosen to be one of the Rainbow Princesses.
In the current series My Little Pony: Friendship is Magic, Rarity is a fashion designer and seamstress at her own dressmaking shop, the Carousel Boutique. She is very stylish and beautiful, takes great interest in fashion and clothing design, and often tries to make herself the center of attention. She considers herself a proper lady, often acting in a sophisticated manner, and can also be dramatic and histrionic. She represents the element of generosity.